FOR IMMEDIATE RELEASE
Lisbon, Portugal | August 31, 2025
KRATOS™ to Launch Globally on August 31, Setting a New Standard in Performance Pouches
KRATOS™, a bold new brand developed by Tobacco International Inc., will officially launch on August 31, 2025, across an extensive network of markets including the United Kingdom, Europe, the Iberian Peninsula, the Balkans, Eastern Europe, the Caucasus region, parts of the Middle East, Egypt, and South Africa. In a major expansion move, KRATOS Energy Pouches will also enter the United States and Canada through Class A distributors covering both national markets.
The brand arrives with strong recognition from industry insiders who have praised its authenticity, design integrity, and disciplined positioning.
Industry leaders have described KRATOS as looking like “a proper heavy Swedish snus” and “so authentic it could have been on the market for years.” The GM of EuroPouches.com remarked, “It looks solid. Powerful.” Other early supporters include the SnusFather UK, who stated, “This will be my favorite brand. I can’t wait to have my hands on one.” The co-founder of PouchDaddy.com and SnusSelect.com commented, “This is the kind of brand others will say no to out of fear. It’s bold and unapologetic.”
In Greece, where the name KRATOS has deep mythological roots, the brand has already been met with pride and enthusiasm. “This is our history. We are proud to see this name come back to life and done with such care,” said one Greek distributor.
KRATOS is launching with two distinct product categories:
KRATOS Nicotine Pouches: Tobacco-free, all-white pouches available in a variety of flavors and nicotine strengths, with levels tailored according to each country’s local regulatory framework.
KRATOS Energy Pouches: Nicotine-free, clean energy pouches infused with caffeine and vitamin C, offering an alternative to sugary drinks and pills. These pouches are now set to enter the entire U.S. and Canadian markets through coast-to-coast distribution agreements with leading Class A partners.
All KRATOS products are developed and manufactured in the European Union under strict quality and safety standards. Distribution partners are confirmed in several key markets, including the UK, Ireland, Europe, Egypt, Lebanon, and South Africa, with additional rollout phases in the United States and Canada beginning Q4 2025.
Atef Hazime, founder of Tobacco International Inc. and creator of the KRATOS brand, shared a direct message at launch:
“KRATOS was not created to chase trends. It was built with intent for those already in the fight. If you don’t use nicotine, don’t start. If you still smoke, the time to stop is now. And if you think nicotine is a game, walk away.
I didn’t build this brand to create more addiction. I built it to give control back to those who refuse to be controlled. KRATOS is for the focused, the disciplined, the ones who know exactly why they use what they use and when to stop. That is power.”
KRATOS draws its identity from ancient mythology and modern precision. With a gold godlike emblem and a name that represents strength and willpower, the brand is positioned for disciplined adults seeking trusted alternatives to conventional nicotine and energy delivery formats.
Product Warning
KRATOS nicotine pouches contain nicotine, which is an addictive substance intended only for adult smokers or existing nicotine users. If you do not already use nicotine, do not start. KRATOS energy pouches contain high levels of caffeine and are not intended for children, pregnant individuals, or people sensitive to stimulants.
Instagram: @kratos.global