Company organizedTDCThe exclusive agent for the brandPhilips AudioIn Egypt, a huge celebration included an elite group of businessmen, major distributors and merchants, to announce the launch of the exclusive partnership with the global giant “Philips”, coinciding with 100 years of innovation and leadership in audio technology.

The ceremony witnessed a high-level presence of:Jason ChangGeneral Manager, APMEA, Philips Audio & Accessories, WIbrahim DarawiRegional Sales Manager, andAhmed SamirGeneral Manager of TDC.

A combination of tradition and technology

The ceremony showcased the latest Philips Audio products that combine purity of sound with modern design, and included True Wireless headphones, professional speakers, in addition to gaming accessories and smart noise cancellation technologies. Philips-branded accessories were also unveiled, such as portable chargers and long-life batteries.

Leaders’ words

ExpressJason ChangExpressing his pride in being in Cairo, he said: “Today we celebrate a century of creativity. Our partnership with TDC reflects our confidence in the Egyptian market, through which we aim to provide technological audio solutions that meet the needs of the modern lifestyle.”

For his part, he revealedIbrahim DarawiAbout the surprise of 2026, which is the launch of a collection“Moving Sound”Which revives 1980s designs with a modern touch, and includes four distinct products (mobile and headphones) made from recycled materials and bright colors, in tribute to the brand’s history.

In a related context, he confirmedAhmed SamirGeneral Manager of TDC, said that their selection as an exclusive partner is “the culmination of a shared vision that seeks excellence,” adding: “We at TDC do not only distribute products, but rather provide an integrated experience to a customer who has become aware of the quality of technology. We promise our partners that this partnership will be the beginning of a phase of growth and prosperity in the high-end audio market in Egypt.”

Live experiences and global partnerships

The concert included live performances that enabled attendees to test the sound quality in the field. It is worth noting that Philips Audio is the official sponsor of the clubSpanish BarcelonaIt offers the latest audio technologies to enhance the fan experience, which reflects the brand’s commitment to excellence in the sports and entertainment sectors.