How AI Is Driving the Next Generation of Nicotine and Energy Pouch Innovation

Lisbon, Portugal – August 14, 2025 – Tobacco International Inc., a leading American multinational, today announced a strategic initiative to integrate artificial intelligence (AI) into its flagship brands, Rebel Nicotine Pouches and the newly launched KRATOS, to drive innovation in the smoke-free nicotine and energy pouch industry. The initiative aims to optimize product development, streamline supply chains, and personalize consumer experiences while maintaining strict compliance with global regulatory standards.

Founded in 2018 by entrepreneur Atef Hazime, Tobacco International has transitioned from premium tobacco manufacturing to pioneering harm-reduction alternatives. Rebel offers tobacco-free, smoke-free nicotine pouches in a wide range of flavors and strengths, appealing to adult consumers seeking safer options, with a strong presence in many countries worldwide.

Launched on August 10, 2025, KRATOS is a performance-driven lifestyle brand targeting athletes, gamers, and professionals with 10 nicotine pouch flavors — Storm Mint Ice, Mint Fresh Ice, Shady Peppermint Ice, Grape Ice, Blue Raspberry, Cherry Cola, Mango, Strawberry, Cherry, and Kiwi — and 6 nicotine-free energy pouch flavors — Tropical, Watermelon Ice, Strawberry Ice, Mango, Energy Drink, and Double Mint Ice. All energy pouches are sugar-free and powered by natural caffeine and Vitamin C.

The AI initiative will analyze consumer data to refine flavors and formulations, ensuring compliance with regulations such as FDA standards in the U.S. and EU nicotine limits. Predictive analytics will enhance global distribution, reduce waste, and improve delivery times. AI-powered marketing will enable targeted campaigns, social media sentiment analysis, and virtual assistants to engage with consumers through partners such as Snussie.com.

“Our goal is a smoke-free future through responsible innovation,” said Atef Hazime, CEO of Tobacco International Inc. “AI gives us the ability to develop safer, more tailored products while meeting the highest standards, empowering consumers across global markets.”

This initiative reflects broader industry trends where AI is transforming efficiency and consumer engagement, with pilot programs scheduled to launch in Q4 2025 in collaboration with trusted AI providers.

For more information, visit www.tiglobe.com or follow @rebel.snus and @kratos.pouches on social media.

About Tobacco International Inc.

Founded by Atef Hazime, Tobacco International Inc. is an American company dedicated to producing premium, smoke-free alternatives. With a strong presence in many countries, its brands Rebel and KRATOS lead the nicotine and energy pouch markets with a focus on harm reduction and innovation.