Kmart is gearing up for Black Friday with one of its biggest beauty sales to date.

The budget retailer is dropping dozens of viral products, trending gadgets and affordable fragrances over the next week, with all offers going live on Friday 27 November.

Beauty fans can expect major deals: the Brow Lamination and Lash Lift DIY Kit will sell for $59, the popular HiSmile Electric Toothbrush will be $35, and the Opallac Deluxe Gel Kit will come in at $69.

Kahlia Beauty is also joining the sale with two new tools: the LED Mask Box Set for $139 and the Sonic Dermaplaner Razor for $45.

Fragrances are also being heavily discounted.

You’ll find Gucci Rush on shelves for $79, Marc Jacobs Honey for $59, and several Ariana Grande perfumes will start at just $14.

For shoppers wanting luxury for less, this is one of the cheapest fragrance events of the year.

‘Kmart is going big on beauty this Black Friday with designer scents and affordable at-home beauty tools and products,’ Breana Sweep, Kmart Buyer, told the Daily Mail.

‘Customers loved the LED Light Therapy Dome from Kahlia last year, so we’re pleased to offer another great Kahlia product this year: the Kahlia LED Mask Box Set.

‘Customers can also shop DIY Lash Tint & Brow Lamination Kits, which are easy to use and deliver that salon look without the cost,’ she said.

Black Friday has become the most important week of the year for beauty shoppers.

Many people now wait for this exact sale before restocking perfume, skincare and home devices.

Instead of paying full price, they hold out for the November markdowns – and this year looks even bigger.

Other beauty favourites are expected to go on sale too, and fans are keeping an eye on MCoBeauty, OXX Cosmetics and HiSmile, which usually drop steep discounts in the week leading up to Black Friday.

The timing couldn’t be better – with summer approaching, people are refreshing their routines and LED masks, gel nail kits, and brow tools are at the top of wish lists.

Social media has also pushed the demand higher, with thousands of Australians posting hauls, reviews, and early predictions about what will sell out first.

Kmart’s Black Friday sale is also known for fast sell-outs.

Last year, the LED Light Therapy Dome disappeared from shelves within days.

Staff are expecting the same rush for this year’s Kahlia products, especially the LED Mask Box Set.

Shoppers have already begun sharing their plans online as some say they will be lining up in-store to avoid missing out, while others are waiting at midnight for the online drop.

With deals expected to be revealed over the next few days, beauty lovers are being told to move quickly.

If history repeats itself, the best buys won’t stay on shelves for long.