Coles has brought back its Easter hot cross buns – just one day after Christmas.

The supermarket giant announced the range will be available on shelves from Boxing Day, with than two million hot cross buns expected to be sold before New Year’s Day.

Despite the controversial move three months before Easter, the buns are out early for a good cause, with 20 cents from every six or nine-pack sold donated to the children’s cancer charity Redkite.

Priced at $4.50 a pack or two packs for $8 in-store or online, the range includes the traditional hot cross buns, as well as chocolate, apple and cinnamon, and mini fruit varieties.  For those seeking a twist on tradition, Coles has revived the iconic Arnott’s Iced VoVo hot cross buns, which reimagine the legendary Aussie biscuit.

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The re-launch of hot cross buns has divided shoppers, with one saying: ‘About time, I’ve been waiting since April for them to make a return.

‘HURRY! The sooner we eat them all, the sooner we can get back into Christmas,’ another joked.

‘Bloody hell… Christmas isn’t even over yet,’ one pointed out.

‘I refuse to buy them. Let us enjoy each holiday before we’re being pushed into the next one,’ another ranted.

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‘People who get mad about this kind of stuff are so funny. Like, why are you so bitter about life?’ one added, laughing.

Coles General Manager Commercial, Bakery, Dairy & Frozen, Brad Gorman said the early return of hot cross buns was a chance to turn a customer favourite into something far meaningful.

‘Aussies have made hot cross buns a post-Christmas favourite and we’re proud to turn that tradition into meaningful support for families, who need to navigate the reality of childhood cancer,’ he said.

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‘For over a decade, Coles’ partnership with Redkite has helped thousands of families find their footing during a cancer diagnosis and it’s something our team is genuinely passionate about.’

Over the past decade, Coles customers and team members have raised than $55 million for Redkite, providing vital support to families navigating childhood cancer – like nine-year-old Dakoda’s.

Dakoda was just days from her fourth birthday when she was diagnosed with Acute Lymphoblastic Leukemia – a fast-growing blood and bone marrow cancer.

After years of intensive treatment and hospital stays, she’s now in remission and living a normal childhood with ongoing maintenance to keep her healthy.

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Dakoda’s mum Michelle said Redkite’s support was invaluable during their most difficult moments, offering financial support, emotional guidance and practical help.

‘As a nurse, I thought I was prepared for anything, but nothing prepares you for your own child’s cancer diagnosis,’ she said.

‘Redkite has been a constant support, letting us focus on Dakoda’s health without worrying about everything else.

‘The impact of cancer is like a full-time job and it’s a huge comfort to know Coles and its customers are supporting families like ours. It means so much and reminds us we aren’t facing this alone.’

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From diagnosis, Redkite provided practical resources like the Red Bag of essentials, financial relief for everyday costs, and counselling to support Dakoda and her family.

Redkite Chief Executive Officer Monique Keighery said the long-standing partnership with Coles has been instrumental in providing much-needed support to families like Dakoda’s throughout the cancer journey.

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‘For the past 12 years, Coles has been a loyal and generous partner, standing beside Redkite and the families who need us most. Their commitment ensures that families facing the realities of childhood cancer have access to the support they need during what can be one of the toughest times of their lives,’ she said.

‘The donation per pack on Coles Hot Cross Buns makes a meaningful difference.’

The donations support the charity’s national family support services, offering counselling for children and parents, financial assistance for essentials like groceries and fuel, and practical help to families navigating the challenges of childhood cancer.

‘Every Coles hot cross bun sold helps us continue our vital support for families facing the overwhelming journey of childhood cancer, ensuring they feel supported and are not alone,’ Monique added.

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Twenty cents from every pack sold will be donated to Redkite from now until Thursday, January 1, 2026.